Red Blue Voice was a social network providing users with tools to broadcast their social and political messages.

Red Blue Voice, LLC operates a non-partisan social empowerment network. Its network provides users with tools and technology to broadcast their social or political message; and fund media for broadcast locally or nationally on Websites, television stations, print publications, and radio.

One of the hard realities to face, Lucas said, was realizing he had fallen into the traps all the entrepreneurship and startup blogs had warned him about.

Specifically, they were spending money unnecessarily.
"We bought some things we didn't need to buy, contracted work we didn't need to contract. Instead of focusing on a sellable product we were spending money on peripheral marketing and things that didn't get us where we needed to get," he said.

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