How to increase public engagement in environmental issues is a central question in environmental communication and environmental psychology literatures.

Psychological distance (PD) is one potential barrier to public engagement. PD describes the perceptual distance between a person’s experience and an external target. Immersive technologies such as virtual reality (VR) have the potential to shrink PD. Yet, we know little about how people perceive and react to an environmental VR experience or about the role that PD plays in these reactions. To address this gap, we use interviews and focus groups to examine how people react to a VR experience about ocean acidification. We find that PD is prevalent in the reactions of VR users, especially first-time users, and that 62% of participants described feeling psychologically close to ocean acidification.