The article discusses the rise of 'quantitative aesthetics', where data and metrics are used to determine artistic and cultural value, as exemplified by the views of Sam Bankman-Fried, the former crypto entrepreneur who claimed he could mathematically prove that Shakespeare was overrated

The article discusses the rise of 'quantitative aesthetics', where data and metrics are used to determine artistic and cultural value, as exemplified by the views of Sam Bankman-Fried, the former crypto entrepreneur who claimed he could mathematically prove that Shakespeare was overrated. The article critiques this approach as a 'McNamara fallacy' that reduces complex human experiences to numerical data points.