The IA Impact Tracker is a digital platform to help news organizations, funders, and other stakeholders understand the impact of journalism by defining, measuring, and tracking real world change.

We’re helping organizations move beyond quantitative metrics like pageviews to assess their impact in their communities. The IA Impact Tracker is a customizable Google-based platform that organizes and displays an organization’s impact at the structural, community, and individual levels. Users (reporters, editors, development officers, etc.) provide data that feeds a visual, interactive, qualitative data set.