MyCandidate is a platform that empowers voters with easy-to-understand electoral information that anyone can access ahead of an election.

A lack of information disempowers African voters, resulting in poor turnout at elections and little active involvement in the political cycle. Without reliable information about electoral candidates and their policies, voters cannot make informed choices. MyCandidate is a groundbreaking platform that has been successfully implemented in South Africa (2019), Kenya (2022), Nigeria (2023), Sierra Leone (2023) and Zimbabwe (2023) during their respective elections, with over a million unique users, millions of impressions and deep impact stories. This innovative solution has improved the way citizens engage with the electoral process. By aggregating and presenting candidate data in an accessible and reliable manner, MyCandidate has empowered voters with vital information to make informed choices during elections. In each country, the platform provided citizens with comprehensive profiles of candidates, including political party affiliations and other background information. The success of MyCandidate in these countries can be attributed to its ability to bridge the information gap between voters and candidates. By providing a consolidated and user-friendly platform, MyCandidate has enhanced the democratic experience, promoting transparency, accountability, and citizen engagement in the electoral process.