Inspirit Foundation program "to shift the Canadian narrative landscape for equity-seeking groups through pop culture."

In 2019, Inspirit began to pivot its programming and granting towards shifting narrative power. We wanted to do this outside of traditional programs, and the idea of a Lab was born.

In 2020, we launched the Narrative Change Lab as an experiment to shift the Canadian narrative landscape for equity-seeking groups through pop culture. The Lab engages creatives from underrepresented communities to develop strategies to challenge dominant narratives and create new ones to help build a more pluralist Canada.

We believe the current Canadian narrative landscape is not equitable and, at times, dangerous for many Black, Indigenous, and People of Colour. Through the Lab’s support of racialized content creators and creatives, we hope to build narrative systems that accurately reflect the lived experiences and values of their communities.