The Google News Initiative Pre-launch Lab is a program supporting early stage entrepreneurs in journalism.

The eight-week, fully-remote program helps entrepreneurs launch successful, trusted digital news organizations. We accept solo founders or teams of aspiring entrepreneurs who have identified a community’s need for better news and want guidance and coaching on how to launch, or continue to develop, a news offering that delivers a solution rooted in journalism.

No fees, no tuition, no income sharing. No financial barriers to your success. Just the hands-on support you need to become independent, and stay independent.

Made for journalism: A laser-focused and immensely practical curriculum that is grounded in hands-on learning and getting things done.

Live seminars: Weekly live video seminars with a small cohort of like-minded journalism entrepreneurs.

Personalized coaching: Weekly one-on-one coaching to help you move your idea forward toward launch, or growth, during the Pre-launch Lab, as well as quarterly coaching for a year after the Pre-launch Lab.