Graphic representing Snapchat Run For Office mini

Snapchat Run For Office mini
Los Angeles, CA

"Snapchat is launching a new tool aimed at guiding its young user base to consider running for political office. The company says it wants to help potential future candidates deal with common barriers to launching political campaigns by providing information, resources, and encouragement."

From The Verge:

"The Run for Office Mini — a set of miniature applications that run within Snapchat — will let Snapchat users explore issues they care about and find information about political offices in their ZIP code. They’ll be able to connect to candidate recruitment organizations, including Run for Something, New Politics, Run GenZ, and the LGBTQ Victory Institute, which can provide training and resources to prepare for a campaign.

The tool has a portal based on BallotReady’s API that lets Snapchat users find issues important to them and includes information about 75,000 upcoming elections on the federal, state, and local levels."

Organization Type: For-profit business, social enterprise, or B Corp
Status: Inactive
Last Modified: 3/13/2024
Added on: 10/11/2021

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Evidence of this project's impact:"

"In the first partial week, more than 24,000 Snapchat users expressed interest in working with one of those organizations to explore running for local positions, such as a school board or city council. Another 46,000 users nominated a friend to run." (Source, 2021-10 )

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