The AnNahar newspaper used its paper and ink to provide election ballots instead
THE SITUATION The last four years were the worst in Lebanese history. The 2022 elections offered a glimmer of hope to save the Lebanese people from further despair. But unfortunately, a shortage of paper and ink conveniently became the reason government officials used to delay or altogether cancel the elections. AnNahar, Lebanon's leading newspaper, wanted to make sure that nothing stood in the way of the long-awaited elections.
THE CAMPAIGN For the first time in 88 years, AnNahar stopped the press. They released the Elections Edition, the issue that did not go to print and instead used its paper and ink to end the shortage threatening to cancel or postpone the elections. Lebanon woke up to empty newspaper racks holding nothing but a single message confirming that the people's voices will be heard but, above all, that the elections will happen no matter what.
THE IMPACT The non-existent edition went viral with people supporting the movement on social media and taking part in their own way to safeguard the election, some by donating paper and ink themselves. After this activation, the government stopped using the excuse of paper shortages to print ballots. The campaign was heavily covered locally by political shows, top broadcast channels and competing. newspapers. Even election candidates joined in, offering support for the movement. The online edition that day became the highest-read in AnNahar's history. On May 15, the Lebanese elections took place as scheduled. And for the first time, reformist newcomers won 25% of the country's parliamentary seats, heralding a new future for the country.
|Last Modified:||2023-04-19 00:00:00|