Each year, we track developments across the political technology space, providing a window into how our ecosystem is evolving—and what it means for Democratic campaigns and progressive infrastructure. This year’s report focuses on the turbulent 2024 election cycle and the hard lessons it left in its wake.

The 2024 election presented enormous challenges. Despite record-breaking outreach efforts and a resilient digital infrastructure, Democratic campaigns fell short in key areas—struggling to break through the noise, engage priority voters, and counter the scale of conservative media ecosystems. The fallout has been felt widely, from local communities to national institutions.

In the midst of these challenges, there were also signs of progress. Our movement’s technological infrastructure showed real maturity. Innovations in AI, relational organizing, and message testing delivered promising results. Still, many of these breakthroughs remained at the margins—limited by late adoption, inconsistent strategy, and a failure to meet voters where they are. The gap between what is technically possible and what is strategically effective remains too wide.

Our 2024 Landscape Report tracks developments within the political technology industry across six major categories: Media & Messaging, Data Analytics & Modeling, Research, Volunteer & Activist Mobilization and Voter Engagement, Fundraising, and Movement-Wide & Organizational Infrastructure. It highlights emerging trends as well as areas of need and opportunity.