The DeepTrust Alliance is a global coalition of stakeholders advancing the fight against digital disinformation and deepfakes.

A 501(c)(6), DeepTrust is the only multi-industry organization using a network approach to create the standards to combat digital fakes.

We believe: - Technology is simply a tool It is only “good” or “bad” depending on how society uses it.

- Open standards and open governance are critical These are collective problems that cannot be solved via proprietary solutions. - A network approach is vital A complex issue, cross-collaboration is needed to create the standards that verify the origins of content to combat digital fakes. - Deepfakes are a part of the public record However, they need guardrails, warning labels, and identification as purposeful satire or manipulation.