Survey 160 is a software-as-a-service tool which seeks to improve traditional polling by using SMS messaging to reach audiences who are not responsive to phone surveys and are underrepresented in existing online panels.

Survey 160 is a software product designed specifically to conduct surveys via text message (SMS) conversation.

The technology bridges a gap emerging between telephone interview methods — which are increasingly expensive on a cost-per-interview because of declining response rates — and online panel interview methods, which often struggle to reach particular audiences of interest. Such audiences may include small geographies, customer lists, or defined segments of the electorate.

Selected Product Features

• Options for both open-ended and close-ended responses coded by interviewers.
• Dynamic insertion of text from fields uploaded with target lists (e.g. candidate names), including options to A/B test script text or interview structures.
• Skip logic and question branching based on prior responses or uploaded fields.
• Quota options to ensure coverage within subgroups.
• Persistent interviews that allow respondents to continue a survey over hours or days.
• Real-time analytics on survey performance.