The monitoring of mainstream media (TV, radio, newspapers) has become the general norm in Africa. However, social media trends are harder to track and must be taken into account too. Penplusbytes therefore developed what it calls the Social Media Tracking Centre (SMTC).
Status: | Active |
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Parent Organization: | Penplusbytes |
Last Modified: | 12/4/2024 |
Added on: | 5/31/2022 |