Rooted in Trust is a pandemic information response plan countering the unprecedented scale and speed of the spread of rumors and misinformation about COVID-19. Operating in ten countries.

The plan is global in reach and grounded in hyper-local information ecosystems in the Philippines, Afghanistan, Lebanon, Mali, Sudan, the Central African Republic and Colombia to ensure impact on the global level and on the local level directly in vulnerable communities affected by humanitarian crises. Rooted in Trust will ensure that the work of humanitarian and health organizations is shaped by and responsive to the expressed needs of vulnerable communities and local contexts as the pandemic unfolds.

Since July 2020, Internews' Rooted in Trust project has collected close to 20,000 rumours from the seven project countries. We work in 12 local languages and collect data across seven major social media platforms and a wide range of feedback collection channels, including door-to-door surveys, informal meetings, assessments, community meetings, listening groups, SMS, and radio call-in shows.

Organization Type: Non-profit, charity, or foundation
Status: Active
Parent Organization: Internews
Last Modified: 2023-06-06 00:00:00

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Evidence of this project's impact:"

"Since the earliest days of the pandemic, we’ve tracked 23,000 rumors in 17+ languages, organized over 500 radio broadcasts, and produced 450 media stories." (Source, 2023-01 )

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