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boodleAI's people-focused predictive analytics engine marries first party customer / prospect data to high fidelity third party data covering 550 fields of demographic, behavioral, and affinity attributes for 220 million American adults. It uses this combined data to build predictive models ("Guidons") for targeting, scoring, and segmenting customer populations for desired behavioral responses.

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Status: Active
Parent Organization: Gravyty
Last Modified: 2023-02-20 00:00:00

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