At Louder we've spent a lot of time asking people to give reach to what they believe deserves more attention. This page is dedicated to the lessons we've learned.

Other times, a start-up effectively shuts down when its founder and related talent get acqui-hired, and their farewell messages don't shed much light. See for example what Colin Mutchler, the founder of Louder (originally Loudsauce), a crowdfunding platform for small-donor funding of political advertising that had backing from Huston Hedinger, Matter and the Knight Foundation, had to say about his company's acquisition in 2015 by Change.org. He writes, "All of our work with Louder has given us the expertise to understand the motivations and needs of the cultural organizers and amplifiers of our times, and we are so excited to help accelerate the impact of such a transformative civic platform as Change.org." Change never launched a product or service for its petition-signers to crowdfund political ads, though it now does invite petition organizers to use the platform to raise funds to support their campaigns.

Civicist

Status: Inactive
Founded: 2011
Closed: 2015
Postmortem: https://medium.com/matter-driven-narrative/change-is-getting-louder-75f4231fb17d
Last Modified: 2/20/2023
Added on: 6/22/2021

Project Categories

Funding Details

Funded By Date Amount
Huston Hedinger,Matter, the Knight Foundation 2018-10-02  

Evidence of this project's impact:"

"tens of thousands of people funded hundreds of thousands of dollars to reach over 35 million people with crowdfunded promotion.","We helped more than 200 people fund a TV ad for the Story of Stuff project on A&E’s Hoarders, and inspired hundreds of Greek expats to fund a billboard in Times Square encouraging people to travel to Greece during the economic crisis.","We helped artists like Favianna Rodriguez and Mahader Tesfai, and authors like Ai-jen Poo, to reach new audiences of over 10,000 people, funded by their fans." (Source, 2018-10 )

Back to Top