The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.

• extensions

• Advertising
• Data donations

We bring together influential creators and high-impact causes.

• Organize campaigns
• Advertising
• Creators and Influencers

Upscale paid social with creators

• commercial

• Advertising
• Creators and Influencers

An ongoing series of reports about ad-funded disinformation

• reports

• Media
• Fight disinformation
• Advertising

Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change. Together, we are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world.

• Climate action

• Advertising

This Code of Conduct was published to address the issues of election transparency and disinformation in the digital sphere.

• Media
• Fight disinformation
• Voting and elections

PubliElectoral is a technological tool of social interest that allows the collection of information related to electoral advertising on social networks without affecting the privacy of citizen users.

• extensions
• Facebook
• apps

• Media
• Fight disinformation
• Watchdogging and transparency

Cybersecurity for Democracy is a research-based effort to expose online threats to our social fabric – and recommend how to counter them. We are part of the Center for Cybersecurity at NYU.

• Digital security and privacy
• Research and policy centers
• Cybersecurity

97th Floor pulled thousands of digital ads, reviewed millions of dollars in ad spend, poured over scores of landing pages, read hundreds of emails, and spent entire days looking at websites, mobile apps, and social media accounts — they even donated $100 to both campaigns to see emails and ad retargeting strategies first-hand.

• US election 2020

• Specific campaigns
• Advertising

Explore Facebook and Instagram Political Ads

• extensions
• Facebook
• Instagram

• Watchdogging and transparency
• Crowdsourcing
• Consumer watchdogging

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

• extensions
• Facebook
• YouTube

• Watchdogging and transparency
• Crowdsourcing
• Consumer watchdogging

ad.watch breaks open the machine of political advertisements on Facebook and Instagram with data of more than 150 parties in 34 countries.

• The Tech
• Civic data
• Advocacy tech

Soofa makes smart, social, and sustainable technologies for cities and communities. We’re revolutionizing the way we communicate in cities.

• public space

• The Tech
• Emerging tech
• Smart Cities and sensors

Public Good’s context and action-based approach is the most effective way to engage consumers in your brand.

• The Tech
• Advertising

Toolkit for tracking advertisers on partisan news channels with sampling, data science, and open data.

• Civic data
• Media
• Advocacy tech

Human Agency is a platform that democratizes the tools of advertising

• The People
• Help out
• Pro bono and volunteer

Facebook giving the WHO as many free ads as they need for their coronavirus response along with other in-kind support.

• civic features
• COVID-19
• Facebook

• COVID
• Advertising
• COVID Media Projects

Outfox AI is an intuitive, low-cost Facebook ad-buying platform for down-ballot progressive campaigns and causes.

• The Tech
• Emerging tech
• Emerging Tech Tools

رسمیو(لیلاک سابق) موتور جستجوی اشخاص و شرکت‌ها است که بر مبنای آگهی‌های روزنامه رسمی کشور ایجاد شده است. رسمیو با تحلیل روزنامه رسمی کشور و ایجاد خروجی معنادار، دسترسی به اطلاعات شرکت‌های ایرانی را راحت کرده است.

• Media
• Media and social media analysis
• Advertising

Swayable lets political campaigns and brands measure how content changes people’s minds. Campaigns using Swayable increase their impact on opinions by measuring persuasion, breaking down exactly which kinds of people respond to which content.

• The Tech
• Media
• Advocacy tech

Did Facebook ads win the presidency for Donald Trump? Did they cause Brexit? Are they changing the way democracy works? Install Who Targets Me to find out who’s using Facebook ads to win your vote – and how they’re doing it.

• extensions

• Adjacent Fields
• Digital security and privacy
• Advertising

Take back control of your ads. Keep your brand away from fake news, disinformation, and hate speech. Get an ad check.

• The Tech
• Media
• Fight disinformation

We have designed a neutral, independent and transparent index to assess news websites on their risk of carrying disinformation.

• The Tech
• The People
• Civic data

Connecting brands and consumers

• Adjacent Fields
• Foundational layers
• Connectivity