Direct Relief began leveraging the Facebook Chatbot technology to better solicit their stakeholders.

"[T]he company built a chatbot—but one that's slightly more empathetic than typical customer-service automatons. It's since proven to dramatically cut response times and allow people with special needs to reach real humans. Now Direct Relief and its bot builder, Mind Heros, have open-sourced their model. It's available for free to other nonprofits through BotsForCharity.com. At least 200 charities have expressed interest."

Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay.