"There are tools that monitor public digital conversations. Those that we classify as “big listening” technologies also help us separate signal from noise, identify themes, and better understand how conversations respond to events, influencers and communications strategies. These tools give us insight into the “why” of a conversation. They can also model the networks in which narratives operate.
These tools are often expensive (Crimson Hexagon/Consumer Research) and purpose-built (usually not for social change). They can also be free but come with a significant learning curve (MIT’s Media Cloud)."
- The Narrative Initiative
Opening in early 2012, The Social Media Listening Center at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web.
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