The Tech > Media > Narrative tech > Big listening - (13)

"There are tools that monitor public digital conversations. Those that we classify as “big listening” technologies also help us separate signal from noise, identify themes, and better understand how conversations respond to events, influencers and communications strategies. These tools give us insight into the “why” of a conversation. They can also model the networks in which narratives operate.

These tools are often expensive (Crimson Hexagon/Consumer Research) and purpose-built (usually not for social change). They can also be free but come with a significant learning curve (MIT’s Media Cloud)."

- The Narrative Initiative

Crowdtangle

The easiest way to keep track of what’s happening on social media.

Citizenscape

Citizenscape was a simple, manageable and cost-effective way for you to start getting involved in all the local social media conversation.

Media Cloud

Media Cloud is an open-source platform for media analysis.

Upwell Attention Lab

We play a unique role, experimenting with injecting conservation messaging into online conversations about the ocean. We do this through “attention campaigns.”

ParleyVox

ParleyVox was a way for governments, businesses and community builders everywhere to keep their finger on the pulse of what large groups of people are thinking

Meltwater

Software that combines the power of AI with the most comprehensive source database in existence to bring our clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.

Quid

Other analytic software can show you what is happening, but only Quid can unlock the context that explains why.

PeakMetrics

PeakMetrics tracks news and government action around the clock, so you save time and react faster.

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