The Tech > Media > Fight disinformation > Trustmarks - (12)

As the world migrated from analog to digital, we lost some of the signals we used to rely on as proxies for trustworthiness. For multiple decades now, educators and others have considered how to teach youth, if not all of us, what to look for in a reliable source of information. Technology rapidly shifts the ground from underneath us, so that new sources gain prominence on each new social media platform, often at the expense of attention to time-tested sources. This isn't always a bad thing, but still, some groups are considering how we might bring trustmarks like the USDA's Organic label into the digital realm. The theory is that a certifying board could approve or reject certain actors, allowing citizens to know at a single glance whether if they can trust a product or service with the mark.

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Iffy Index of Unreliable Sources

An index of news sites rated by their credibility scores

Trusted Voices

Trusted Voices is a platform focused on increasing transparency in news media. Using blockchain technology, Trusted Voices tracks source material to create a chain of custody from the device used to capture content to its usage on various media platforms.

News Provenance Project (NPP)

The News Provenance Project seeks to diminish the spread of misinformation by empowering readers to make more informed, confident judgments about the news they see online.

Global Disinformation Index

We have designed a neutral, independent and transparent index to assess news websites on their risk of carrying disinformation.


The Fairwork Foundation is a project that is working to set and measure standards in the platform economy.

Digital Transparency in the Public Realm

This project seeks to facilitate the co-creation of prototypes that can advance digital transparency and enable agency in the world's public spaces.

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