Civic Tech Field Guide
Sharing knowledge and productively growing the fieldAdvocacy tech > Organize campaigns > Specific campaigns > Brand organizing - (2)
Campaigns that leverage corporate sensitivity to their brand reputations to drive change. Brand organizing usually works best when targeting consumer brands.
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Greenpeace activists protest Coca-Cola’s use of climate-changing chemicals at the 2000 Olympics in Sydney, Australia.
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Civic Tech Field Guide
Civic Tech Field Guide