Advocacy tech > Organize campaigns > Specific campaigns > Brand organizing - (2)

Campaigns that leverage corporate sensitivity to their brand reputations to drive change. Brand organizing usually works best when targeting consumer brands.

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#BoycottNRA

#BoycottNRA

Come for the discounts, stay for the opposition to common sense gun laws.

https://thinkprogress.org/corporations-nra-f0d8074f2ca7/
Greenpeace Coca Cola

Greenpeace Coca Cola

Greenpeace activists protest Coca-Cola’s use of climate-changing chemicals at the 2000 Olympics in Sydney, Australia.

https://ssir.org/pdf/2006SU_casestudy_Hartman_Stafford.pdf