Advocacy tech > Organize campaigns > Specific campaigns > Official campaign apps - (5)

Official campaign apps allow supporters to take a range of actions and coordinate directly with the campaign. Here, we present a small selection.

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Obama for America Mobile App

thirteen23’s digital strategy for Obama for America re-imagined grassroots campaigning, lowering the barrier of entry and empowering people to take action.

BERN app

BERN was mostly used for “relational organizing”, which is a tactic of asking supporters to reach out to their friends to persuade them to vote and volunteer.

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