The Tech > Advocacy tech > Organize campaigns > Evidence-driven campaigning - (2)

Evidence-driven political campaigning refers to the use of empirical data and research to inform and shape political strategies and messages -- especially compared to the "gut feeling" of yesteryear. Organizations that work in this space design sound experiments to truly test the effects of common campaign interventions, like SMS outreach or direct mail to voters.

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United Kingdom of Great Britain and Northern Ireland (the)

Technology Consultancy and Meetups for Right-Leaning Organisations and Politicians

Campaign Lab (Organization)

Building the case for an evidence-based approach to campaigning (for the Labour Party)

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