The Tech > Media > Narrative tech > Big listening - (7)

"There are tools that monitor public digital conversations. Those that we classify as “big listening” technologies also help us separate signal from noise, identify themes, and better understand how conversations respond to events, influencers and communications strategies. These tools give us insight into the “why” of a conversation. They can also model the networks in which narratives operate.

These tools are often expensive (Crimson Hexagon/Consumer Research) and purpose-built (usually not for social change). They can also be free but come with a significant learning curve (MIT’s Media Cloud)."

- The Narrative Initiative

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A political data and intelligence start-up helping to connect the public and politicians.

Media Cloud

Media Cloud is an open-source platform for media analysis.


Empowering everyone with a better understanding of content.


PeakMetrics tracks news and government action around the clock, so you save time and react faster.


Other analytic software can show you what is happening, but only Quid can unlock the context that explains why.

Brandwatch Consumer Research

Get consumer fit by accessing data from 100 million sources and over 1.3 trillion individual posts.

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