The Tech > Media > Narrative tech > Listening - (5)

"Listening is something people have always done (see every focus group ever). Today, most groups deploy tech to help listen to and monitor online conversations. Listening can include things like traditional and/or social media tracking. Approaches can be low-fi (hashtag analysis) and low or medium cost (Google Analytics and Google Trends). Basic listening doesn’t employ data scraping, machine learning, or network visualization and analysis." - Narrative Initiative

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Mission Metrics

Mission Metrics

Oakland, California

When founding The Oaklandside in 2020, we launched Mission Metrics, an innovative pilot program for reader feedback.

https://oaklandside.org/2021/03/15/oaklandside-mission-metrics-values-impact-journalism/
Google Trends

Google Trends

Mountain View, CA, USA

Explore what the world is searching

https://trends.google.com/trends/
Avalanche Strategy

Avalanche Strategy

Washington, DC

Avalanche Strategy produces audience insights with the depth of a focus group and the accuracy of polling.

https://www.avalanchestrategy.com/
Local Voices Network (LVN)

Local Voices Network (LVN)

25 Kingston St, Boston

Developed by the non-profit Cortico, the Local Voices Network (LVN) is a unique physical-digital network designed to bring under-heard community voices, perspectives and stories to the center of a healthier public dialogue.

https://lvn.org/
Google Analytics

Google Analytics

Mountain View, CA, USA

It gives you the free tools you need to analyse data for your business in one place, so you can make smarter decisions.

https://analytics.google.com/analytics/web/