The Tech > Media > Narrative tech > Listening - (5)

"Listening is something people have always done (see every focus group ever). Today, most groups deploy tech to help listen to and monitor online conversations. Listening can include things like traditional and/or social media tracking. Approaches can be low-fi (hashtag analysis) and low or medium cost (Google Analytics and Google Trends). Basic listening doesn’t employ data scraping, machine learning, or network visualization and analysis." - Narrative Initiative

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Mission Metrics

Mission Metrics

Oakland, California

When founding The Oaklandside in 2020, we launched Mission Metrics, an innovative pilot program for reader feedback.

https://oaklandside.org/2021/03/15/oaklandside-mission-metrics-values-impact-journalism/
Google Trends

Google Trends

Mountain View, CA, USA

Explore what the world is searching

https://trends.google.com/trends/
Fathom

Fathom

Washington, DC

Fathom text analysis has transformed 25M+ open ended responses into actionable insights for leading agencies and brands.

https://www.fathomthat.ai/
Fora

Fora

68 Harrison Ave Boston

Human-Led + AI-Supported Listening

https://cortico.ai/platform/
Google Analytics

Google Analytics

Mountain View, CA, USA

It gives you the free tools you need to analyse data for your business in one place, so you can make smarter decisions.

https://analytics.google.com/analytics/web/