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Innovative approaches to advertising that drive awareness to underpromoted causes, or, alternatively, investigations into the power behind advertising money and platforms.

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NYU Tandon Cybersecurity for Democracy

Cybersecurity for Democracy is a research-based effort to expose online threats to our social fabric – and recommend how to counter them. We are part of the Center for Cybersecurity at NYU.

Synthetic Messenger

Synthetic Messenger is a botnet that artificially inflates the value of climate news. Everyday it searches the internet for news articles covering climate change. Then 100 bots visit each article and click on every ad they can find.

2020 Election Marketing Report

97th Floor pulled thousands of digital ads, reviewed millions of dollars in ad spend, poured over scores of landing pages, read hundreds of emails, and spent entire days looking at websites, mobile apps, and social media accounts — they even donated $100 to both campaigns to see emails and ad retargeting strategies first-hand.

Product Admo

Don’t let your opposition take you by surprise. View broadcast data from all 210 media markets and monitor creative messaging and trends in real time. by Advertising Analytics

Ad Watch breaks open the machine of political advertisements on Facebook and Instagram with data of more than 150 parties in 34 countries.

Persuasion Watch

Through art, research, investigation and actions, the lab explores new ways of making issues around propaganda in the digital age better known. Persuasion Lab is a project by Manuel Beltrán and Nayantara Ranganathan.

Public Good

Public Good’s context and action-based approach is the most effective way to engage consumers in your brand.

Louder (Loudsauce)

At Louder we've spent a lot of time asking people to give reach to what they believe deserves more attention. This page is dedicated to the lessons we've learned.

Human Agency

Human Agency is a platform that democratizes the tools of advertising

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