Technology has always had a role in shaping how narratives are created, distributed, tracked and absorbed into society. Today, technology moves the words, pictures and meaning of narrative around the world in seconds. Technology helps us track the movement of narrative and research how narrative shifts behavior.

"Narrative Technology encompasses the tools, platforms, and infrastructure that can be used to assist and accelerate the shifting and/or maintenance of dominant narratives. This includes technologies that can baseline, listen to, test, and respond to media and online discourse at scale." - The Narrative Initiative

Suggested resources:

• Narrative Technology Case Studies, by Narrative Initiative
• Learn how 3 years of Big Listening (and testing) may change your campaigning, by Ted Fickes, MobLab
• Invest in Listening Infastructure, Sabrina Hersi Issa, The Engaged Journalism Lab
• Using “Big Listening” and “Distributed Campaigning,” Upwell Seeks a Sea-Change in Ocean Organizing, by Micah L. Sifry, TechPresident
• Tech Across Your Org: Sharing a Cause and Data Across Multiple Orgs, by Rachel Weidinger, NTEN Change
• Can Democrats Win Back the Internet in the Age of Trump?, by Peter Hamby, Vanity Fair
• Narrative Tech: Categories, needs and what’s next by Ted Fickes
• Why Your Nonprofit Should Be A Big Listener by Rachel Weidinger, featured by Beth Kanter
• Digital Listening: Insights from social media, a critical take on political campaigns’ use of these technologies, from a personal data perspective, by Tactical Tech’s Our Data, Ourselves project
• Shifting the conversation: How the sector is using narrative change to advance social change   Books and chapters
• This Is Not Propaganda: Adventures in the War Against Reality, by Peter Pomerantsev
• pp 212-217 in The Big Disconnect, by Micah L. Sifry
• “Your campaign budget is the Internet —Rachel Weidinger” in Analytic Activism: Digital Listening and the New Political Strategy, by David Karpf

Training

• Storytelling and reach for civil society organizations by Fundación Multitudes